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E-Commerce SEO & Paid Turnaround

SEO / Paid Media

Challenge

An online retailer was stuck on page three for its core keywords, and paid campaigns were burning budget with a poor return on ad spend.

Approach

A technical SEO overhaul paired with a full Google Ads restructure — tighter targeting, new landing pages, and a conversion tracking rebuild.

What we ran

Technical SEO auditOn-page rebuildGoogle Ads restructureLanding page redesign

Outcome

Organic traffic and paid conversion both improved substantially within two quarters, with the site holding its new rankings past the initial push.

  • Organic traffic up 164% in 6 months
  • 12 core keywords moved into the top 3 positions
  • Paid conversion rate up 3.2x

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