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B2B SaaS Content & Social Growth
Content / Social
Challenge
A SaaS startup had no inbound pipeline and an inconsistent social presence that wasn't tied to any strategy.
Approach
Built an editorial content engine and a community-led social strategy timed to product launches and feature releases.
What we ran
Editorial content calendarSEO copywritingLinkedIn growth strategyLead capture funnel
Outcome
Inbound leads and social following both grew steadily and became a primary source of new pipeline within nine months.
- Organic inbound leads up 210%
- LinkedIn following grew 5x in 9 months
- Blog became the #1 source of qualified leads
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