/ CASE_STUDIES / LOCAL_SIGNAL
Local SEO & Brand Refresh, Multi-Location
Local SEO / Branding
Challenge
A multi-location business had inconsistent local listings and an outdated visual identity that was holding back conversion.
Approach
A local SEO cleanup across every location's listings, paired with a full brand refresh — logo, guidelines, and a documented visual system.
What we ran
Local SEO auditGoogle Business Profile cleanupLogo & identity systemBrand guidelines
Outcome
Local visibility and in-store conversion improved across nearly every location, with the refreshed brand rolled out group-wide.
- Local pack rankings improved across 9 of 11 locations
- Google Business Profile calls up 87%
- Brand refresh rolled out group-wide in 6 weeks
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